Our Mission, Vision and Culture

We deliver to your dreams and goals, for you to enjoy and profit from.

You should also see About me, about ASGF

Our advice provides Light-Bulb moments

Our mission is to inspire you to run your business better and enjoy doing it. You should be spending less time, making more money with the happiest, most productive team. Yourself included.

Your business running smoothly and profitably

My vision is to help Business Owners run their businesses with the same passion that they have for their product or service. By sharing 20+ years of experience you will see how to improve what you do, you will see how the summation of lots of small changes and tweaks adds up to a big difference. “Make it run like clockwork”

Open, Honest and Trustworthy

We hope you are too. By having an open, honest and sharing relationship we can really drive progress forward. With no hidden agendas progress is smooth and consistent.
And of course we are 100% confidential, even without an NDA.

It starts with a Free Health Check

Whatever your business needs to grow and be successful, we have it – just ask. It all starts with a no obligation discussion and a Free Business Health Check.

Core Values

We love what we do, and believe that all business owners should be enjoying what they do.

Competitive Pricing

You are about to Invest in your future – by using us you are going to get the best ROI. It’s often 20:1 or better! It all starts with a free conversation and Business Health Check.

Great Support

Your named Advisor will be with you, showing you the way 100% of the time. And you’ll have his mobile phone number so that you can contact him anytime.

Guaranteed Results

If you choose the Icon Business SMP system your results are guaranteed – or your money back.

30+ Years Experience

I have 30+ years of personal experience solving real problems in real businesses from the smallest to Global Corporates. That’s why we offer bespoke advice.